Essay --

1. Describe how your company will address the five product levels: core benefit, basic product, expected product, augmented product, and potential product. Core Benefit – Every consumer while purchasing a deodorant has an inner urge to feel inflated with the smell of deodorant. The most fundamental benefit or service the customer is buying is towards meeting the urge of every activity. As a company, we would like to meet the customer needs like good fragrance, better price etc. Basic Product – At this stage, it is the basis product which would try to satisfy the inner needs of the consumer. On this stage the product only contains values those are totally necessary for it to function. Hence while manufacturing and selling product, it would be ensured that the product deserve the value for which it is purchased. Expected Product – A set of attributes and conditions buyers normally expects when they purchase the product. Hence starring from manufacturing till selling the deodorant, it would be ensured that, we have met the customer needs from the product. Further, we should try to manufacture different variety of deodorants with many specifications to meet the customers’ expectations in this section. Augmented Product- As per this level, it exceeds customer’s expectations. The new competition is not on what firms manufacture in the factory but between, what they add to their factory output in the form of packaging, services, advertising , customer advice, financing, delivery arrangements, warehousing, and other things that people value. Hence we would prefer to understand the products of competitors and try to bring the different features in the product which will allure the customer. Each augmentation adds costs and slowly becom... ... utilization of the product. Consumers are becoming increasingly health conscious, so it is essential to display the contents of the product especially in the case of food products as most people prefer to avoid high calorie products. Injurious products such as a cigarettes and other related items should carry a statutory warning. Governments issue regulations about labeling from time to time. The government encourages the manufacture of products that are ecofriendly. One such step in this direction is to provide a labeling with the name â€Å"ECOMARK† for those products that meet certain criteria. Such criteria could lead to effective reduction in the harm caused to the environment, when such products are disposed of. In United States, government issues â€Å"ECOMARK†, when the products meet the set of standards along with the requirements of the American Standard Institute.